Proptech

As part of its daily operations, Prizma Holdings is committed to enhancing performance by integrating property technology across its portfolio. We provide both capital and deep domain expertise to support the growth of leading entrepreneurs and the businesses they are building. Beyond investment, Prizma Holdings leverages relationships as a competitive advantage-offering executive coaching and cultivating authentic, meaningful partnerships with our team. Our portfolio companies gain access to a network of thousands of multifamily units, along with early-stage business support and advisory services. In addition, Prizma Holdings assists Israeli and international companies in scaling into the North American market, with a particular emphasis on high-growth Sunbelt states.

Real estate and PropTech are no longer separate worlds-they are interdependent. Every real estate company today needs a PropTech vertical to sharpen performance, streamline operations, and create value across its portfolio. From smarter asset management and tenant engagement to data-driven decision-making, PropTech integration enhances returns and operational efficiency. Beyond internal benefits, having an in-house PropTech strategy allows real estate companies to showcase innovation, set new industry standards, and help accelerate adoption across the broader market. At Prizma Holdings, we partner with PropTech companies to integrate their solutions across our portfolio while jointly developing new strategies that accelerate technology adoption throughout our verticals.